Simply put, founders Rebecca Soffer and Gabrielle Birkner are trying to break the unspoken taboo on honest, individualized talk about loss. The site is filled with resources for support, personal essays, and even a rad advice column. While their primary target is young people in their 20s and 30s struggling with grief, this topic has universal appeal. Perhaps that’s due to their candid approach to all aspects of loss combined with their unique, accessible (and often tongue-in-cheek) tone.
Modern Loss grew out of Rebecca and Gabrielle’s separate experiences with sudden and traumatic parental loss and their struggle to find resources that weren’t too clinical, overtly religious, patronizing or, frankly, cheesy. Together they wanted to use their skills to help other young people struggling in a new environment where stress over social media protocol after a loss compounds the silence and suffering. The website launched in November 2013 and has since received an enormous flood of social media followers and story submissions.
The masterminds behind Modern Loss have struck a chord with many, including the AWB team. We cannot wait to see how this grant will help the website grow and we’re really looking forward to the upcoming NYC launch event!